Advertising is tricky business. The goal of advertising is to make consumers feel like they are getting something special - something that only a select few can achieve. The irony of it all is that, like body perfection, advertising is in itself an illusion. Advertisers want consumers to feel like they are attaining something special whether it be beauty, body perfection, both and more - when all along they are mass marketing products to you and millions of other consumers promising everyone the same thing.
It is easy to fall prey to advertising's enticements, in today's fast paced world who doesn't want to get from point A to point B in ten seconds or less? But how likely is it that true beauty is so simple that it can be found in a bottle of expensive moisturizer, or within a tube of whitening toothpaste, or in a syringe at your dermatologist's office? These products claim to have special formulas that have been clinically proven to make you beautiful. Funny how all of them require you to pay to find something that you already possess.
Beauty is something that we we are born with, and it stays with us throughout our lives. Beauty doesn't care about our age, our weight, our social or economic status, and especially not the brand of moisturizer we choose from the shelves. Unfortunately, somewhere along our journey many of us lose sight of our own beauty and advertisers are just sitting and waiting to present us with their formulas for their definition of beauty, their illusion of what it means to be beautiful. There is only one formula that will lead you, or help you to return to your own beauty, and it won't cost you a penny to get there: Life + Experience=Beauty.
Life - it is what we all do from the moment we open our eyes to the moment we fall asleep. Embracing what comes before us, the people that cross our paths, the opportunities that we are presented (positive and negative) each and every moment of each and everyday.
Experience - often the defining moments of our lives. These moments do not have to be earth shattering in nature, but ulitmately lead us toward being the type of women that we are proud to present to the world.
Beauty - the sum of your life experiences. There is no amount of money that can buy you this.
Sunday, July 13, 2008
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